Source
regen cotton

Proudly supported by

ecoalf logomango logopositive material logo
4000+
farmers
3000
tonnes harvested
upto 70%
GhG reduction
upto 80%
water reduction
We align with   →
cool farm logo
Textile Exchange logo
regenagri logo
source regen cotton for 2024
TALK TO US!
A woman in a white hat picking cottons in a field.

Materra is scaling up regenerative cotton through a farmer-first and data-backed model.

Regenerative agriculture is a system of principles and farming practices rooted in a relational rather than extractive way of viewing the land and farmers. It enhances the vitality of the whole farm ecosystem, building its capacity to evolve, renew, and to regenerate the resources it needs to thrive and restore what has been degraded.

Grounded in radical direct-to-farm transparency, our regenerative cotton programme is helping meet the booming demand for preferred cotton as the fashion industry shifts away from destructive systems.

With the help of our unique partnership model, we are helping brands and farmers alike to commit to practices that are both healthy for themselves and the planet.

beyond certifications.
While we can and do work with certifications — currently RegenAgri, the most widely used industry standard — our ethos is clear that while they provide a great baseline, certifications are certainly not an end point. We aim to do much more, because that is what necessary for the fashion industry.

Rather than an accurate measure of ecological and social wellbeing, certification often becomes a mechanical tick-box process and isn’t adapted to the unique context of a particular farming project. Many certification schemes are plagued by data fraud, inadequate standards, and a foundational lack of farmer support.
Championing full transparency and traceability, we allow brands to be more ambitious with unique impact goals, building meaningful connections with the communities that grow your raw materials.

Having started with just 21 farmers in 2022, we now work with around 5000 farmers in India across three states.

Our regen programs are built hyper-contextually with a foundation in local community knowledge and practices and then thoughtfully combined with farmer capacity building opportunities.

When making systemic changes, commitment and risk sharing for farmers is paramount. Our programs provide farmers clear outcomes-based financial incentives for progressing towards regenerative goals. Combined with multi-year sourcing agreements with brands, this helps strengthen the brand-farmer relationship over time.

To enable this, we built an expert team across plant science, entomology, implementation, impact analysis, product design, data analytics and even second and third-gen farmers, bringing with them decades of experience in growing cotton and managing complex cotton initiatives in India.

Our on-ground team visit our farmers twice a month providing expert guidance throughout the season with the help of in-field demonstrations, helping reassure farmers when trialling a new input or practice.

We also develop our own trilingual regen practice manuals, all distributed in our workshops, and filled with practical knowledge, tips and instructions.

Digital agronomy support is always available through Co:Farm. Farmers access training videos, receive notifications about crop prices, and chat directly with extension agents when they need to.

When the cotton is ready to sell, we oversee the procurement directly from farmers, disbursing premiums via digital bank transfers. We also oversee ginning to ensure complete segregation of Materra fibre when it arrives — preventing any mixing or contamination — plus the logistics to get bales shipped to partner yarn spinners.

What brands get from our Regen Cotton Program

Fibre. Data. Implementation. We cover the gamut in our programme based in India, with the help of our multi-disciplinary team and unique services. Plus the 5000 farmers we work with, of course.

A large blue container filled with white cotton.
REGENERATIVE COTTON FIBRE
a close up of a lady bug

Make use of our direct cotton fibre sourcing programs, without having to set anything up from scratch. Source 28-32 mm  long staple cotton fibre — specs and samples are always available.

Our program ensures fair premiums for farmers and low project development costs for brands.

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IMPACT DATA & TRANSPARENCY
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What makes our regen programs unique is the data we provide with Every. Single. Bale.

Access 300+unique data points customised to your needs, ensuring unprecedented Tier-4 visibility and compliance with sustainability and consumer laws and regulations worldwide.

A man standing in a field of cotton.
SMART IMPLEMENTATION
Marigold flower image

Our hybrid program management approach combines in-person work with digital products. We design hyper contextual farming programs adaptively, while also collecting hyper contextual impact data, through live practice tracking, straight from the field. We also link all of these to farmer incentives, disbursed in a transparent manner.

our regen cotton is powering progressive brands around the world

A man and a woman looking at a cotton.mango logo
A man picking leaves from a bush in a forest.
MORE TO BE ANNOUNCED SHORTLY

What brands get from our Regen Cotton Program

Fibre. Data. Implementation. We cover the gamut in our programme based in India, with the help of our multi-disciplinary team and unique services. Plus the 4000+ farmers we work with, of course.

REGENERATIVE COTTON FIBRE
a close up of a lady bug

Make use of our direct cotton fibre sourcing programs, without having to set anything up from scratch. Source 28-32 mm  long staple cotton fibre — specs and samples are always available.

Our program ensures fair premiums for farmers and low project development costs for brands.

A person holding a cell phone in their hand.
IMPACT DATA & TRACEABILITY
a close up of a bee

What makes our regen programs unique is the data we provide with Every. Single. Bale.

Access 300+unique data points customised to your needs, ensuring unprecedented Tier-4 visibility and compliance with sustainability and consumer laws and regulations worldwide.

PLUG-AND- PLAY
SUPPLY CHAIN
Marigold flower image

A de-risked supply chain for a resilient supply of truly sustainable materials. Our partnership model and on-the-ground team in India ensure simple supply chain integrations and integrity, without the hassle.

Programme design

Having started with just 21 farmers, we now work with around 4000 farmers in India across two states and three communities.

Our regen programs are built hyper-contextually with a foundation in local community knowledge and practices and then thoughtfully combined with farmer capacity building opportunities

Our programs provide farmers clear outcomes-based financial incentives for progressing towards regenerative goals. Combined with multi-year sourcing agreements with brands, this helps strengthen the brand-farmer relationship over time.

IMPLEMENTATION &
FARMER SUPPORT

Our on-ground team visit our farmers regularly to providing expert guidance throughout the season with the help of in-field demonstrations, helping reassure farmers when trialling a new input or practice.

We also develop our own trilingual regen practice manuals and in-person demonstrations and workshops. Digital agronomy support is always available through Co:Farm. Farmers access training videos, receive notifcations about daily like crop prices, and chat directly with extension agents when they need to.

DATA COLLECTION

Our on-ground team visit our farmers regularly to providing expert guidance throughout the season with the help of in-field demonstrations, helping reassure farmers when trialling a new input or practice.

We also develop our own trilingual regen practice manuals and in-person demonstrations and workshops. Digital agronomy support is always available through Co:Farm. Farmers access training videos, receive notifcations about daily like crop prices, and chat directly with extension agents when they need to.

PROCUREMENT

When the cotton is ready to sell, we oversee the procurement directly from farmers, disbursing premiums via digital bank transfers. We also oversee ginning to ensure complete segregation of Materra fibre when it arrives — preventing any mixing or contamination — plus the logistics to get bales shipped to partner yarn spinners.

And brands get critical impact measurement, with every bale of cotton.

300+ impact data points, from social to carbon, fresh from the fields.

A screen shot of a web page with a map of the country.

WHAT PARTNERS LOVE ABOUT REGEN

ATMARAM PRAJAPATI

“Use of homemade botanicals, drastically reduced my input costs and enhanced the population of beneficial insects in my farm. Regenerative practices build soil health and provide me sustainable income from agriculture. I am proud to be a part of Materra’s regen project.”

Andrés Fernández, Director of sourcing &  Sustainability mango

“As a global fashion company, we have a clear goal: to help create a fairer society and reduce the impact of the fashion industry on the environment. This is why we have joined forces with key partners like Materra, who will help us move more quickly to ensure that 100% of the fibres we use are sustainable by 2030.”

Bhikabhai patel standing on cotton field
BHIKABHAI PATEL

“I didn’t want to take any risks at first, and so I proposed to do a 1 acre regen program, but later I did whole 2 acres with Materra’s help and I got great results. I was able to save on the cost of pesticides and fertilizers, and they visited my farm helping me with a lot of information that I was never aware of.

source our regen cotton in 2025

TALK TO OUR TEAM

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From program implementation to cotton fibre & impact data, we’ve got you covered.

Pop in your details to book a call with our team and learn more about how we’ll craft a solution ready for where you’re at and what you need.

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