The Materra
Regenerative Principles
Our three principles form the foundation of our approach to regen
RESOURCE USAGE
Reducing carbon impact, improving water stewardship, reducing reliance on chemical inputs and implementing IPM practices.
Helping living ecosystems flourish with better soil management, crop diversity and the use of beneficial insects.
FARMER LIVELIHOODS
Co-designing with farmers, increasing farmer profits, incorporating local knowledge and building resilience in the field.
materrA's
theory of change
Due to the distance and obscurity that global commodity supply systems create, companies and consumers lack visibility into the origins of the raw materials they rely on – the farmers and the landscapes that produce the materials.
This disconnect is what poses challenges to the effective and rapid scaling of regenerative agriculture among both cotton farmers and apparel brands. Here we illustrate our Theory of Change in how we braid a bridge between the two to forge a path ahead, through specific interventions and activities, with our stakeholders.
Our 2024 impact in numbers
4000+
FARMERS
%20(1).avif)
70%
%20(1).avif)
80%
.avif)
Farmers are at the heart of regen
Regenerative agriculture goes beyond practices and outcomes. Crucially, it centres farmers as partners and ensures adequate compensation and risk-sharing mechanisms as they make the transition to regenerative.
Whatever our definition of regenerative agriculture is, it needs to include people. Farmers need to be provided agronomic support and financial incentives to adopt practices that are better for the health of the entire system. This is not an icing on the cake, or a nice-to-have; it’s foundational. This is core to how we design our programmes at Materra.
want to dive
into regen?
Regenerative farming has emerged as THE buzzword in agriculture and the food, fashion, and cosmetics industries over the last decade, and yet no one seems to agree what it means. We break down what regen really is, what practices it includes, the difference between regen and organic, and more in this comprehensive primer.
Let’s change the way fashion works.
As we continue our extensive work, we welcome interest in our regenerative program. Drop in your details to be added to our waiting list for sourcing in 2025.
