Privacy Policy
1. Introduction
Materra is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
Materra Limited is a company incorporated and registered in England and Wales with company number 11811151 (referred to in this Policy as "we, "us" and "our").
Your personal information will be held and managed by Materra Limited. By visiting and using Platforms that we make available from time to time for various reasons including promotion, use of products, technology and/or services or implementing training including ground support directly or indirectly or by contacting our Materra Team or any Materra staff, you acknowledge that you have read this Privacy Policy. You must be at least 18 years’ old to use the Platforms.
This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Materra as a client/service recipient/project participant or potential client/potential service recipient/potential project participant.
Materra will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service/product requested by or for you; (ii) you have given us your consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Materra:
to analyse, profile and monitor market, farming and crop patterns and better understand the interests and preferences of our clients and farmers so we can consistently improve our products and services;
to offer an enhanced user experience and service, including by ensuring we personalise the Platforms and (if applicable) updates relating to products, services and events to make them more relevant to our clients’ specific preferences.
to ensure the proper functioning and security of our services, Platforms, for example by identifying and preventing fraudulent transactions.
to analyse the response or feedback of services, products and/or Platforms for internal reporting purposes and to ensure adequate and appropriate products and resources.
to ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.
Please note that Materra services/products include any services/products/communications directly or indirectly provided by Materra itself or through its own business partners network, affiliates, subsidiaries, third-party vendors, authorized representatives, and business associates.
2. Personal Information
When you register for an account with us (whether on the Platform or offline), participate in any program, interact with our team on your computer or mobile device, enrol with us for any project or send us an enquiry, we will collect certain information from you. We will indicate whether this collection involves personal information and, if it does, whether providing your personal information is voluntary or mandatory for the service. Please be aware that where the collection is mandatory, we may not be able to provide the relevant products or services to you if you do not provide that information to us. Please select from the different sections of this Privacy Policy to learn more about what personal information we collect and how we use it. If we wish to use your personal information for purposes other than those stated in this Privacy Policy, we will obtain your consent where required by applicable laws.
We may collect the following information:
Contact Information and Other Identifying Information
Your name, photo identity document, postal address, phone numbers, land location for the project (if any), and e-mail addresses. You acknowledge that we may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make enrol with us or use any Platform or participate in any Materra project). We use this information to identify you as a client/service recipient, to process your order(s), provide relevant services and/or required support, deliver products and/or services, process payments, update our records, and generally manage your account with us under our terms with you. Providing us with certain personal information is voluntary but we may not be able to process your order and/or send you the required support and enable communications if you do not provide us with certain requested information.
We may also use your contact information to send you marketing communications and to contact you in relation to service-related matters, including aftercare services or to assist you in relation to prospective projects/programs and, on occasion, to request and respond to feedback relating to Materra services/products. This feedback may relate to matters including Materra’s brand, product and services and/or your experience and satisfaction with Materra. We will only use your contact information where permitted to do so in accordance with applicable laws or if we have your consent to do so (if required by applicable laws).
Payment, Land, Soil and Crop Information
Information related to your bank details and/or other payment information to process payments, land location, soil data and crop data in connection with your orders/services will be kept secured. This will only be shared with Materra business partners in an anonymised form.
Demographic Information
You may also provide us with information about yourself, your product size/service preferences and interests on our Platforms or when using interactive content in Materra events. We use this information and/or your customer account and profile information for our internal demographic insights into our client/service recipient, to offer you an enhanced service according to your preferences, including by identifying relevant products, services and events, and personalising your experience with Materra.
Other Account and Transactional Information
If you have a client/service recipient account (whether created online or offline) or, in certain cases, where you purchase Materra products/services through our business partners, we may also collect information about the Materra services/products you browse on the Platforms. We use this information, for our internal demographic insights into our client/service recipient, to offer an enhanced service according to preferences, such as identifying relevant products, services and events that may be of interest to our Platform users, personalised experience with Materra and sharing information about past engagements or usage.
Together with non-personal information, we may also use this information for our internal marketing analysis and demographic studies, to analyse, profile and monitor client/service recipient patterns so we can consistently improve Materra services/products. This means that we can offer more personalised and integrated support services and interactive experiences to our client/service recipient across our Platforms or during offline/in person support.
Internet and Other Electronic Activity
Where permitted under applicable laws or with your consent (if so required by applicable laws), we may use information about how you use our Platforms and any Materra services/products to personalise our communications, tailor the content appearing on our Platforms and personalise our offline service or Materra services/products inventory, so as to make the Platforms, Materra services/products and communications more relevant and to enable the use of any interactive features of our services. We also use this information to maintain and improve the Platforms, and Materra services/products.
We may process information about the device you are using to connect to the services on our Platforms or any interactive content we may provide. This may include the type of device you use, your internet browser, and your location based on the unique identifier for your devices such as an Internet Protocol address (“IP address”) or a code for the Platform running on your device.
We use this information to ensure the proper functioning and security of our Platforms, to optimise Materra services/products and to better understand how our content and Materra services/products are used and their effectiveness.
3. How Personal Information May Be Collected
We collect personal information from you directly. We may also collect personal information from you indirectly, including through your use of the Platforms.
We may supplement the information we collect about you with marketing and demographic information which we receive from our business partners and affiliated third-party companies, in addition to other information which is available in the public domain or which we are otherwise lawfully permitted to be provided with in order to ensure the accuracy of our records, better understand the interests and preferences of our key client/service recipient audiences and improve the Platforms. If you don’t want us to use your personal information in this way then you can contact us at any time to ask us to stop.
Transaction-related information may be shared with us by our business partners and other third parties in order to identify and investigate suspected fraudulent transactions, for recording purposes and to support the security of Materra services/products, where permitted in accordance with applicable laws.
Cookies
Cookies are small text files that are sent to or accessed from your web browser or your device’s memory. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e. when it expires) and a randomly generated unique number or another identifier. A cookie will also contain information about your device, such as user settings, browsing history and activities conducted while using the Platforms. By linking the information in these cookies with other client/service recipient information that you provide to us, we may be able to identify the cookie information that relates to you.
You can reset your web browser to refuse cookies or to indicate when a cookie is being sent, however, certain features of the Platforms may not work if you delete or disable cookies. Some of our Service Partners may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services performed on our behalf.
We inform you where relevant of our use of cookies and other device identifiers on arriving at the Platforms. You acknowledge and agree that by continuing to use the Platforms without managing your cookie and device choices and preferences, you consent to our cookie and device identifier settings and agree that you understand our cookies policy. Please be aware that restricting certain cookies or other device identifiers may impact your user experience and may prevent you from using part of the Platforms.
Please see the cookies policy for more information about cookies and other technologies which are used on our Site and Application, including information on how you can manage your cookie choices and preferences.
4. Sharing Personal Information
Who We Share Your Personal Information With
We may share your personal information with other companies in the Materra group (including joint ventures of Materra) globally (“Affiliated Companies”) and selected service providers (which may include business partners) who assist in providing Materra products and/or services or perform other functions on our behalf such as fulfilling orders, implementation of technology, processing payments, and carrying out services or data management as permitted by applicable laws or with your consent (if so required by applicable laws). We may also share aggregated or anonymised information that does not directly identify you.
If we share your personal information with third parties (whether our Affiliated Companies or selected service providers), we will put in place contractual measures to require Affiliated Companies and Service Providers to take reasonable precautions to safeguard your personal information, as required by applicable laws.
Order Dispatch And Delivery Partners
Where your order is delivered by one of Materra’s third party delivery or order dispatch service providers, only that information necessary for their delivery purposes is provided. The privacy policy of that third party delivery or order dispatch service provider may also apply where that service provider also processes your personal data in their capacity as a data controller under applicable data protection laws.
Financial Institutions, Payment Processing Partners and Fraud Management Solution Providers
Payments made or received using the Platforms are made through our payment solutions providers. We may also direct you to our providers’ sites if you wish to make remote payments or payment requests. Any credit facility or financial support facility received during any Materra program or services or engagement, in each case, you will be providing additional financial information directly to financial assistance providers who process payment details further or provide the credit facility or financial support facility.
When you make a payment we may share your information, including details of your transaction, with service providers who may provide fraud detection and management solutions related to your transaction.
Legal Disclosures
In certain circumstances (where required or permitted under applicable laws or with your consent (if so required by applicable laws), we may disclose personal information relating to you to third parties (including in other jurisdictions) in order to conform to any requirements of the law, to comply with any legal or regulatory process, for the purposes of obtaining legal advice, for the purposes of risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of Materra group.
Business or Process Change Partners
In the event that we or a part of our business undergo re-organisation or are sold or licensed to a third party, any personal information we hold about you may be transferred to that re-organised entity, licensee or third party.
Overseas Transfers of Data
The personal information that you provide through the Platforms or offline is processed in the United Kingdom and is stored on servers in the following country(ies): [United Kingdom/India].
We may transfer information that we collect from you to other companies in the Materra group, joint ventures, franchisees, licensees, other companies who assist in providing Materra products and/or services and to selected service providers who perform functions on our behalf, where permitted by applicable laws, or if we have your consent (if so required by applicable laws) and this information may be stored and processed in such countries/regions.
Personal information stored in another jurisdiction may be subject to access requests from governments, courts, or law enforcement in that jurisdiction according to its laws. Whether the personal information you provide to us is processed by us or our Affiliated Companies or services providers within the U.K. or outside of it, we will take steps to ensure that your personal information will be afforded the level of protection required of us under and in accordance with this Privacy Policy and applicable data protection laws and in accordance with current legally recognised data transfer mechanisms.
5. Your Rights
You have a number of Data Subject Rights. Below is some information on what they are and how you can exercise them. There is more information on the Information Commissioner’s website www.ico.org.uk.
You have the right to request a free copy of the personal information that we hold about you.
If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
You have the right to request that we stop processing, or delete, all of your personal information that we hold. If you exercise this right we will keep a note of your name linked to your request and it won’t prevent us from processing any information provided subsequent to your request.
You have the right to ask us to electronically move, copy or transfer your personal information in a machine readable format.
We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, communication, orders, payments etc. We do this to confirm your identity, support, prevent and detect crime. This automated decision making is necessary if you would like to continue engagement with Materra. You have a right to reject automated decisions but it may mean that you won’t be able to receive complete services on the Platforms.
Where we are relying on your consent for processing you can withdraw or change your consent at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information that we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our products/services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights please contact info@materra.tech. Our security procedures mean that we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information. If you remain unhappy with a response you receive from us you can refer the matter to your local data protection supervisory authority.
6. Retention And Deletion Of Personal Information
We will only keep your information as long as you remain an active client/service recipient and for five years afterward or otherwise as required for our business operations or by applicable laws. We may need to retain certain personal information even once a client/service recipient account has been closed or deleted to enforce our terms, to comply with legal or regulatory obligations, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving Materra updates for the purpose of ensuring we can continue to respect your wishes and not contact you further. Your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced.
7. Changing Policy
We may update this Privacy Policy from time to time. The amended Privacy Policy will be posted on the Platforms. Please check this page regularly for changes to this Privacy Policy. If we make any material changes to this Privacy Policy we will notify you and obtain your consent (if required by applicable law) before they take effect either through the Platforms or offline. Any such material changes will only apply to personal information collected after the revised Privacy Policy took effect.
8. Other terms and policies that may apply to you
These terms of use refer to the following additional terms, which also apply to your use of our site:
Copyright ©2023 Materra Limited. All rights reserved.
